For 2011, the Primary Project for the cluster is sustainability. Sustainability will become an increasingly important factor in the food sector.
The project will builg responsible operating methods for companies and, in this way, promote their success in the consumer marketplace. The objective of this project is to create for each of the participating companies a package of the necessary activities and tools to develop their "sustainability programme".
An extensive, interactive interest-group survey, conducted in 2009 by MTT Agrifood Research Finland, discovered seven dimensions comprising responsibility in the food production chain:
- the environment
- product safety
- nutrition
- local production
- wellbeing at work
- financial responsibility
- animal wellbeing