Tourism and Experience Management
Helsinki Region Centre of Expertise reinforcing the attractiveness of the metropolitan area
The task of the Helsinki region’s Tourism and Experience Management cluster is to reinforce the Helsinki metropolitan area’s status as the most attractive tourism destination in Finland and in the Baltic region as a whole. We develop interesting and innovative tourism services that act as a window onto Finnish nature and tourism in Finland as a whole.
The http://www.visitfinland.fi portal is the key service introducing travellers to tourism in Finland. Culminatum Innovation trains tourism businesses in its effective use, as well as productising tourism services based on the principles of the experience economy.
Focal points of each centre of expertise’s services
- Shared marketing operations, concepts and communications.
- Adoption of service innovations by developing, training and networking businesses in the region, for instance in the Nuuksio National Park and through the Aviapolis Experience Labs project
- Identifying new customer segments and productising services, for instance in the form of travel services aimed at short-term stopover travellers on intercontinental flights or adapted to Asian culture.