In English
Tourism and Experience Management
Vision:
In 2020, Finland will be a top tourism destination in Europe providing easy access and premium-quality year-round services. The tourism offer is based on unspoiled natural landscapes and unique Finnish culture. In this way, the Finnish tourism industry will be able to build sustainable destinations and provide meaningful experiences for both business and pleasure.
Competitiveness through innovations in tourism and experience management
Finland holds state-of-the-art expertise in experience management providing the tourism industry with new business opportunities and branch-breaking innovations.
Combining tourism and creative industries is cool
Although experience has become an everyday buzzword, most businesses do not know how to change the core business processes to render customer experiences. However, understanding the business logic behind the experience economy brings a significant competitive edge.
Tourism and Experience Management Competence Cluster links tourism with creative industries such as design, digital content production as well as entertainment and cultural production. Coupled with modern technology, experience management is a unique opportunity to create innovative business models for the benefit of tourism internationally.
Creative product development
A holistic multi-sector approach is a key for successful experience product development. We strongly believe that the best innovations are created by exploiting the broadest creative potential and breaking the boundaries between industries.
Tourism and Experience Management Competence Cluster is especially interested in innovations which interlink ICT, experience management and service design.
Foresight research in customer behaviour, technological advances, globalization as well as in the breakthrough of experience and transformation economies forms the basis for customer-oriented innovations.
In addition, we make efficient use of the innovation potential in other cluster programmes such as Ubiquitous Computing, Health and Well-being, Digibusiness and Food Development.
Credibility through networking
Tourism and Experience Management Cluster Programme integrates the expertise of the leading tourism and experience management centres in Finland.
The main resources will be allocated to regional, national, international and virtual destination business networks comprised of businesses, universities and public sector actors under specific areas.
We are committed to an integrated and long-term development and follow-up of the development processes for the benefit of the tourism business. Concentrating on tourist centres and theme-based services is supported by the national tourism strategy.
Enhanced by the world-class technological know-how Finland already has, tourism and experience management will be taken to a new level.
Contrasts through versatility
The destination business networks of our cluster are as varied as is the nature of our country of four seasons. Covering the whole country from north to south and from west to east including both urban and rural areas, the networks present a diverse range of expertise from cultural history to modern city culture.
The destination business networks make use of each other’s special expertise, and thus, benefit from each other’s results.
Key themes
- Experience Management
- eTourism
- Service Design
- Future foresight